If you’re a solopreneur in a rural or northern community, doing it all probably feels normal by now. Limited resources, long distances, and seasonal pressures mean the buck usually stops with you. The independence is real—and so is the isolation. And burnout? That’s not a weakness. It’s what happens when “time off” still includes a laptop nearby. Self-Care Is Not a Luxury — It’s Strategy For many entrepreneurs, self-care gets treated like a bonus—something to get to once thin

As we settle into the quiet art of wintering , everything in nature whispers: slow down, turn inward, replenish. The cold pulls moisture from the air, the wood stove pulls moisture from our skin and suddenly our complexion starts speaking a little louder than usual. Some days she feels tight or a bit flaky. Other days she’s looking a little dull, overworked or extra shiny by noon. Maybe makeup’s going patchy, pores look more noticeable or you’re feeling that winter windburn.

The flashing signs. The “deals.” The endless promises of products to fix, smooth, slim or perfect. Anti-aging creams, miracle hair treatments, red light masks, weight-loss supplements… the list goes on. It’s exhausting. The constant barrage of messages can wear anyone down. Even when you know better, the messages are everywhere: society tells women that as we age, we’re less relevant, less attractive, less deserving. But here’s the thing—that’s not my story. And it’s not you