Rooted in the north, ready to hit the trail
 

Cowgirl's Friend was born in Smithers, BC and has grown alongside the women and communities who call the North home.

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Today, you'll find us in independent retailers, boutiques and wellness spaces across Northern BC.  Now we're ready to grow our circle of stockists across Western Canada.

We're not looking for just anyone with a shelf.  We're looking for the right fit.

 

Skincare that makes sense.

 

Cowgirl's Friend is elemental skincare for evolving skin.  We combine modern actives with thoughtfully selected botanicals to create luxurious, effective products for outdoorsy women on the go.  Every ingredient has a purpose.  Every product has a role.  Beautiful enough to gift.  Effective enough to become a staple.

 

Why partner with us?

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A STORY WITH ROOTS

Made in Northern BC, with a founder story rooted in rural life, remote wilderness and wellness.

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INTENTIONAL FORMULAS 

Modern skincare science meets thoughtfully selected botanicals, with ingredients chosen for performance and purpose.

 

A FRESH TAKE ON MIDLIFE SKIN

We're not telling women they need to look younger.  We're helping them to embrace the skin they're in.

 

EASY TO SELL

Clear products.  Clear benefits.  Clear routines.

We provide straightforward product training so your team understands what each formula does, who it’s for and how to recommend it with confidence.

 

A BRAND WITH PERSONALITY

Rooted in honesty, real stories and a shared sense of humour—because meaningful connection will always matter more than polished perfection.

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ROOM TO GROW

We're investing in production capacity and building the foundation for thoughtful growth across Western Canada.

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SUPPORT THAT GOES BEYOND THE FIRST ORDER

We work alongside you for the first 90 days to introduce Cowgirl’s Friend to your community, build staff confidence and encourage steady sell-through.

• First 30 days: Team product training, testers and samples, launch-ready content, merchandising guidance and geo-targeted ads introducing customers to your store.

• By 60 days: A sales check-in, staff Q&A, in-store sampling or demonstrations and additional marketing support based on what’s resonating with customers.

• By 90 days: A sell-through review to identify bestsellers, refine your product mix, plan restocks and develop the next promotion or in-store event together.

 

A REAL PARTNERSHIP

We want retailers who know their customers, care about what they put on their shelves and want to build something together.

 

WHO WE'RE LOOKING FOR:​

We're a natural fit for:

• Western lifestyle stores

• Independent boutiques

• Wellness studios and spas

• Outdoor and equestrian retailers

• Gift shops and destination retailers

• Winery and tourism retailers

• Curated gift and lifestyle businesses

 

If your customers value quality, authenticity, good ingredients and a life well lived, we'd love to meet you.

 

LET'S RIDE TOGETHER

We're growing thoughtfully—and looking for good people to grow with.

If you think Cowgirl's Friend would be a good fit for your community, get in touch to request our wholesale catalogue, pricing and partnership information.

 

support@cowgirlsfriend.ca

250-641-5842