Picture this ...
Your second chapter—and the place, real or imagined, where you feel most free, most alive and most yourself. That’s your Back 40.
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And the wild? That’s life: the weather, the plot twists, the adventures and everything you didn’t see coming. We’re here for your skin through it all, pairing hardworking botanicals with modern actives to help keep it soft, comfortable and ready for the ride.
You've seen a few things & your skin has too.
Sun, wind, shifting hormones and a few hard-earned trail miles may change your skin. They don’t mean your best days are behind you.
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Cowgirl’s Friend grew from founder, Naomi’s own midlife crossroads—and one big question: How do I want to live the years ahead? When a few packets of lavender seeds took root on her Northern B.C. farm, they sparked a new path: creating thoughtful skincare for her changing skin and for women finding their way into what comes next.
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This isn’t about returning to who you were. It’s about looking healthy, rested and like yourself as you savour where you are now—and ride toward what still calls you.
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Bring it on.
The cowgirl difference.
3 things set our skincare apart.
Plant Plus
Nutrient-rich botanicals and modern actives work in harmony to perform beautifully and feel wonderful on your skin.​
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Every ingredient chosen for its function, compatibility and contribution.
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Smooth, lightweight textures melt in quickly without skin feeling greasy.
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Distinctive scents blended lightly and thoughtfully.
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Triple Diamond
Our signature three-part system, adapted to each product’s role to support weather-exposed, changing skin.
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Antioxidant support helps address the visible effects of environmental stressors.
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Lipid replenishment restores softness, suppleness and comfort.
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Lasting hydration draws in moisture and helps keep it there.
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Northern Roots
Born on a farm in Smithers where real weather shapes what we expect from skincare.
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Cold, wind and strong sun mean moisturizer has to earn its keep.
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Tested by northern women with their feedback shaping our formulas.
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Farm-grown lavender, harvested and infused into our collection.
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Meet your daily dose of gold.
Goldrush doesn’t hang her hat on one miracle ingredient. She puts all three parts of our Triple Diamond system to work.
Vitamin C teams up with 10 colourful fruit, berry and herbal extracts—including hibiscus, acerola, camu camu, açaí, blueberry, maqui and our farm-grown lavender—to revive the look of dull, weather-weary skin.
Squalane and nine nutrient-rich plant oils replenish softness, suppleness and comfort. Hyaluronic acid, aloe and glycerin draw in moisture and help keep it there.
Silk peptides bring it all together with a smooth, silky finish that melts in quickly without feeling heavy or greasy.
The result? Skin that feels plump, supple and deeply cared for—with a fresh, healthy-looking glow.
And then there's the scent.
Sun-warmed saddle leather. Lavender crushed between your fingers. Soil after rain. Evergreens along the trail. Cool air rolling in from the sea. Scent has a way of taking you somewhere.
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Our botanical aromas begin with that sense of place. Using pure essential oils with a light hand, we layer familiar herbs, bright citrus, grounding woods, warm resins and subtle spice into distinctive scent profiles.
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Each blend is a small invitation to pause, breathe deeply and enjoy where you are.
Beyond the fence.
That feeling when the gate swings open and there’s nothing but possibility ahead. Your version might unfold on the trail, in the garden, at the barn, beside the lake—or beneath the city lights.
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You want healthy, comfortable, radiant skin—not pressure to look younger.
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You want hardworking products that fit your life and change with the seasons.
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You value honest guidance, believable results and the freedom to choose what works for you.
A Little Skin Check-in
Learn more about your skin’s strengths, stress points & what it's asking for right now — so you can care for it with confidence.
Works on smartphones only. By taking the scan, you’re also saddling up for our e-newsletter — filled with skin wisdom, stories and cool offerings.
Unsubscribe anytime. ✨
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The Soft. The Silk. The Shine.
Hardworking skincare for changing skin—born in Northern B.C. and made for everything life puts it through.
Before & After
I've had rosacea my whole life. Nothing at all has changed (diet, lifestyle) except using these products. After six weeks they are clearly helping my skin. I use the northern light cleanser every night, goldrush serum & unbridled eye cream.
Kaylee, Prince Rupert
Hey, I'm Naomi
I’m the founder and formulator behind Cowgirl’s Friend—a horsewoman, gardener, dog mom and believer that caring for yourself shouldn’t be complicated.
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Cowgirl’s Friend grew from my own midlife crossroads. Hormonal shifts, fatigue and changing skin were asking me to pay attention. My skin felt drier, dark spots appeared and what had always worked no longer did.
Rather than fight those changes, I began formulating for what my skin needed now: more nourishment, hydration and protection from life in Northern BC, where cold, sun, wind and dry air leave their mark.
As an overachiever and recovering people-pleaser, slowing down hasn’t come easily. But it has helped me become clearer about how I want to live my Back Forty—with more time outside, horses, nourishing food, people I love and the freedom to enjoy it all.
That’s the spirit behind Cowgirl’s Friend: hardworking skincare for changing skin, simple rituals worth savouring and a reminder to give yourself some of the care you so freely give everything else.
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