Your Front 40 was unapologetically wild and free.
You’ve still got many stories to tell and wilderness to discover.
We make skincare that rides with you and where you’re heading next.
Keep living wild, and glow through it.
Meet your daily dose of gold.
The cowgirl fave and perfect place to begin. This lightweight, sensitive-skin-approved serum gives your face and neck:
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Deep, lasting hydration
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A nutrient-rich botanical boost
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A soft, cushioned feel
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Smoother, firmer-looking skin
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A fresh, radiant glow
Use this fine lass solo or layer her into your existing routine. The earthy scent, quick absorption and silky smooth finish are just a few of the things people love!
Best Sellers
Inspired by life's wildest moments and the places that make you feel most full of life.
Stay bold, stay wild, and wear it proudly through your skin.
Excellent products. Every product I have is a treat to use, price is competitive and knowing it's Canadian made with natural ingredients is a bonus.
Suzanne
I find that the serum really refreshes and replenishes my skin after a day out in the weather! I've noticed smoother, brighter, happier skin!
Amanda
This eye cream is a dream! The scent, texture and results are absolutely fantastic! It helps awaken the senses, reduce puffiness and dark circles and is a wonderful start to my mornings!
Ashley
I use the two moisturizers in my Reflexology sessions. They are simply perfect: smooth, subtle fragrances, silky and moisturizing.
My clients and I are very happy with them!
Gini
The cowgirl difference.
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You've seen a few things & your skin has too.
Remember that feeling; music up, windows down, cruising the backroads without a care in the world? That independent Gen X spirit is still yours, and there’s plenty more fun to be had.
Your skin’s been along for all of it, from baby oil tanning days to extreme cold, and fluctuating hormones. Now you’ve got a skincare companion you didn’t have back then, made to nourish dry, changing skin and bring softness along for the ride.
Cowgirl’s Friend grew from founder Naomi’s own midlife crossroads and one big question: How do I want to live the years ahead? When some lavender seeds took root on her Northern B.C. farm, they sparked a new path: creating Plant Plus skincare for her dry, changing skin and for women finding their way back to their true nature.
This is about feeling that same aliveness when your favourite song comes on and your best friend is by your side. Make room for a little feral, whatever that looks like these days.
Before & After
I've had rosacea my whole life. Nothing at all has changed (diet, lifestyle) except using these products. After six weeks they are clearly helping my skin. I use the northern light cleanser every night, goldrush serum & unbridled eye cream.
Kaylee, Prince Rupert
Still wild, still you.
Life’s too short to keep your wild side waiting. Dance in the kitchen, call the friend who knew you back when, and see where the day takes you.
Maybe it’s to the barn, the garden, the lake or a night beneath the city lights. Wherever you feel most like yourself, make room for more of it, the belly laughs, the deep exhales and the adventures you haven’t dreamed up yet.
Trust your instincts, take good care of the skin you’re in and keep making memories worth retelling.
You’ve still got people to see and places to go.
A little skin check-in
Learn more about your skin’s strengths, stress points & what it's asking for right now so you can care for it with confidence.
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