
Meet your daily dose of gold.
Our fan favourite and the perfect place to begin. This lightweight, sensitive-skin-approved serum gives your face and neck:
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Deep, lasting hydration
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A nutrient-rich botanical boost
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A soft, cushioned feel
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Smoother, firmer looking skin
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A fresh, radiant glow
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Use Goldrush solo or layer it into your existing routine. Folks love its earthy scent and how quickly it sinks in, leaving skin silky without a greasy finish.
The Soft. The Silk. The Shine.
Born in Northern B.C. and made for every season of skin.
The cowgirl difference.
A season, a sanctuary & what shapes you.
Your Back 40 is both a chapter of life and a place where you feel the most free, most alive and most yourself.
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And the wild? That’s the weather, the adventures, the joy and the mystery of whatever comes next.
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We’re here to care for your skin along the journey, bringing botanicals and modern actives together to keep it soft, silky and ready for action (and relaxation).

You've seen a few things & your skin has too.
Sun, wind, shifting hormones and a few hard-earned trail miles may change your skin. But that sure as heck doesn’t mean your best days are behind you. You're just getting started!
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Cowgirl’s Friend grew from founder, Naomi’s own midlife crossroads—and one big question: How do I want to live the years ahead? When a few packets of lavender seeds took root on her Northern B.C. farm, they sparked a new path: creating thoughtful skincare for her changing skin and for women finding their way into what comes next.
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This is about looking healthy, rested and like yourself as you savour where you are now and ride toward the adventures that still call you.
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Bring it on.
Before & After
And then there's the scent.
Sun-warmed saddle leather. Lavender crushed between your fingers. Soil after rain. Evergreens along the trail. Cool air rolling in from the sea.
Scent has a way of transporting you.
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Our aromas begin with that sense of place. Using pure essential oils, we layer familiar herbs, bright citrus, grounding woods, warm resins and subtle spice into distinctive yet light profiles.
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Each blend is a small invitation to pause, breathe deeply and enjoy where you are.

Take it easy, friend.
Your version might unfold in the garden, at the barn, beside the lake or beneath the city lights. And wherever that is you want:
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Healthy, comfortable, radiant skin not pressure to look younger.
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Hardworking products that fit your life and the seasons.
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Honest guidance and believable results.

A Little Skin Check-in
Learn more about your skin’s strengths, stress points & what it's asking for right now — so you can care for it with confidence.
Works on smartphones only. By taking the scan, you’re also saddling up for our e-newsletter — filled with skin wisdom, stories and cool offerings.
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