Your front 40 was unapologetically wild and free.
You’ve still got many stories to tell and wilderness to discover.
We make skincare that keeps with you and where you’re going next.
Keep living wild, and glow through it.
Meet your daily dose of gold.
The cowgirl fave and perfect place to begin. This lightweight, sensitive-skin-approved serum gives your face and neck:
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Deep, lasting hydration
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A nutrient-rich botanical boost
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A soft, cushioned feel
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Smoother, firmer-looking skin
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A fresh, radiant glow
Use this fine lass solo or layer her into your existing routine. Folks love its earthy scent and how quickly it absorbs, leaving skin silky without a greasy finish.
Best Sellers
Inspired by life's wildest moments and the places that make you feel most full of life.
Stay bold, stay wild, and wear it proudly through your skin.
Excellent products. Every product I have is a treat to use, price is competitive and knowing it's Canadian made with natural ingredients is a bonus.
Suzanne
I find that the serum really refreshes and replenishes my skin after a day out in the weather! I've noticed smoother, brighter, happier skin!
Amanda
This eye cream is a dream! The scent, texture and results are absolutely fantastic! It helps awaken the senses, reduce puffiness and dark circles and is a wonderful start to my mornings!
Ashley
I use the two moisturizers in my Reflexology sessions. They are simply perfect: smooth, subtle fragrances, silky and moisturizing.
My clients and I are very happy with them!
Gini
The cowgirl difference.
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You've seen a few things & your skin has too.
Remember that feeling? Music up, windows down, and ready to see where the backroad would take you. That independent Gen X spirit is still yours and there’s a whole lot of living ahead.
Sun, wind, shifting hormones and a few hard-earned trail miles may have changed your skin. Now you’ve got a skincare companion you didn’t have back then, made to bring nourishment and comfort along for the ride.
Cowgirl’s Friend grew from founder Naomi’s own midlife crossroads and one big question: How do I want to live the years ahead? When a few packets of lavender seeds took root on her Northern B.C. farm, they sparked a new path: creating plant plus skincare for her changing skin and for women finding their way back to themselves.
This is about looking healthy, rested and like yourself. Feeling that same aliveness when your favourite song comes on. Making room for a little wild, whatever that looks like these days.
Bring it on.
Before & After
I've had rosacea my whole life. Nothing at all has changed (diet, lifestyle) except using these products. After six weeks they are clearly helping my skin. I use the northern light cleanser every night, goldrush serum & unbridled eye cream.
Kaylee, Prince Rupert
Still wild, still you.
Life’s too short to keep your wild side waiting. Dance in the kitchen, call the friend who knew you back when, and see where the day takes you.
Maybe it’s to the barn, the garden, the lake or a night beneath the city lights. Wherever you feel most like yourself, make room for more of it, the belly laughs, the deep exhales and the adventures you haven’t dreamed up yet.
Trust your instincts, take good care of the skin you’re in and keep making memories worth retelling.
You’ve still got places to go.
A Little Skin Check-in
Learn more about your skin’s strengths, stress points & what it's asking for right now — so you can care for it with confidence.
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