Embrace
the skin
you're in.
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Care for your whole being.
Your skin is changing. And so are you.
You don't need a complicated routine or expensive procedures to have good skin.
You need good ingredients, smart formulas and a little support for the woman who's put in a few hard-earned trail miles along the way.
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Born in Northern BC, we combine modern skincare science and nourishing botanicals to create results-driven skincare—and share lifestyle inspiration with a healthy dose of western (and eastern) spirit.
For women
who have
lived a lot
She's worked hard, changed direction, raised families, built careers, started businesses, cared for others, fallen in love, started over and learned a few things along the way.
And all that living tends to show up on her skin, too.
More dryness. A little less bounce. Fine lines that have settled in. Sun spots from years outside. Texture that isn't quite what it used to be.
That's not something to hide or waste energy on picking apart. It's skin that's been along for the ride.
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And she's not done yet. There are still places to go, things to try, people to love and a whole lot more living to do.
We're not here to turn back the clock. We're here to take good care of the skin we're in—with smart formulas, simple routines and no unnecessary fuss.
Meet your daily dose of gold.
If your skin has seen some sun, weather and life, this one's for you.
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Goldrush combines hyaluronic acid, silk peptides and lightweight nourishing carrot and squalane oils with 10 vitamin C-rich superfoods—including sea buckthorn, hibiscus, rosehip, açai berry, blueberry and more—to give your skin a nourishing dose of the good stuff.
Natural carrier systems help deliver those actives where they can make a difference, while hydrating, brightening and helping skin look fresh, smooth and healthy.
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She's one hardworking serum.
Take a closer look
Learn more about your skin’s strengths, stress points & what it's asking for right now — so you can care for it with confidence.
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A routine that rolls with you.
Our formulas are designed to work beautifully on their own—and together.
Before & After
I've had rosacea my whole life. Nothing at all has changed (diet, lifestyle) except using these products. After six weeks they are clearly helping my skin. I use the northern light cleanser every night, goldrush serum & unbridled eye cream.
Kaylee, Prince Rupert
Hey, I'm Naomi, founder of Cowgirl's Friend.
I'm a formulator, backyard gardener, horsewoman, dog mom, yogi—and a believer that taking care of yourself doesn't need to be so complicated.
Cowgirl's Friend grew from my own journey of slowing down, reconnecting with nature and realizing that sometimes doing less makes room for more of what matters most.
As an overachiever and recovering people-pleaser, that hasn't always come easy. Learning to slow down, rest and stop trying to do it all is a journey—but one that's giving me more room for the things I truly value.
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My own skin changes were one of the things that made me pay closer attention. Alongside fatigue, digestive issues and hormonal shifts, my skin was becoming drier, dark spots emerging and simply not what it used to be. I began to see these changes as signals that my body needed more nourishment, support and rest—and it changed the way I thought about skincare: less about fighting change, more about giving myself what I need to thrive.
More time outside or on the mat, with horses, with the people I love—and becoming more aware of being present for it all.
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