Skincare For Your
Best Back 40
It’s your time to shine.
Just when you think you know your skin, midlife moves the fence posts. Hormones shift, life gets full and years spent in the sun, wind and weather begin to show—sometimes as dryness, sensitivity, redness, breakouts or skin that simply isn’t behaving like it used to.
Cowgirl’s Friend creates hardworking skincare for changing skin and life in the elements.
Our Elements Recovery Complex brings together antioxidant-rich botanicals, replenishing plant oils and modern hydrators to help bring back moisture, comfort and glow—so you can loosen the reins, show up for yourself and ride into what comes next with confidence.​
Elements Recovery Complex
Our signature complex supports changing, weather-exposed skin in 3 complementary ways:
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Antioxidant support helps skin weather everyday environmental stressors.
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Lipid replenishment restores softness, suppleness and comfort.
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Lasting hydration draws in moisture and helps keep it there.
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Lavender at the Heart
We value lavender for more than its beautiful, calming scent and keep it at the heart of Cowgirl's Friend by:
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Growing, tending and harvesting it here on our Smithers farm.
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Slowly infusing it to capture its plant compounds and botanical properties.
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Carrying the story of the few lavender seeds that started it all
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A Friend in Your Corner
Like a trusty, good friend and confidante, we tell it straight and make skincare easier to navigate by:
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Clearly explaining what each product does and where it fits into your routine.
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Offering honest guidance without miracle promises or fear-based aging messages.
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Keeping routines flexible—use one product or layer depending on needs.
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Made for life outdoors.
Fresh air has a way of bringing you back to yourself.
Whether you find it on horseback, along a trail, in the garden, at the lake or wandering through the city, outside is where you breathe deeper, clear your head and remember what matters.
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You’ve earned your trail miles. This chapter is about trusting your instincts, following what calls you and enjoying where the journey leads.
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No horse required. Come as you are and enjoy the ride.
Meet your daily dose of gold.
Goldrush doesn’t hang her hat on one miracle ingredient.
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A colourful antioxidant network brings Vitamin C together with 10 fruit, berry and herbal extracts—including hibiscus, acerola, camu camu, açai, blueberry, maqui and our farm-grown lavender—to help revive dull, stressed skin.
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Hyaluronic acid, aloe and glycerin replenish hydration, while squalane and 9 nutrient-rich plant oils replace softness and comfort lost to wind, dry air and changing weather. Silk petides bring it all home with a smooth, silky finish that absorbs without feeling heavy or greasy.
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The result? Skin that feels plump, supple and deeply cared for—with a fresh, healthy-looking glow.
She’s one hardworking gal.
3 Steps. Your Way.
You have enough to think about. Your skincare routine shouldn’t be one of them.
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Cleanse. Nourish. Hydrate.
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Use all 3, choose what you need or work them into the routine you already love. They’re made to play well together—and with others.
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No hard-and-fast rules. We know how you feel about those. Just good skincare and the freedom to give your skin what it’s asking for.
A Little Skin Check-in
Learn more about your skin’s strengths, stress points & what it's asking for right now — so you can care for it with confidence.
Works on smartphones only. By taking the scan, you’re also saddling up for our e-newsletter — filled with skin wisdom, stories and cool offerings.
Unsubscribe anytime. ✨
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Hardworking formulas.
Made to hydrate, nourish and support your skin—beautifully on their own and even better together.
Before & After
I've had rosacea my whole life. Nothing at all has changed (diet, lifestyle) except using these products. After six weeks they are clearly helping my skin. I use the northern light cleanser every night, goldrush serum & unbridled eye cream.
Kaylee, Prince Rupert
Hey, I'm Naomi
I’m the founder and formulator behind Cowgirl’s Friend—a horsewoman, backyard gardener, dog mom, yogi and firm believer that caring for yourself doesn’t need to be complicated.
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Cowgirl’s Friend grew from my own midlife journey. Fatigue, digestive issues and hormonal shifts were asking me to pay attention. My skin was changing too—it felt drier, dark spots were appearing and what had worked before wasn’t working anymore.
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I began to see those changes differently: not as something to fight, but as signals that I needed more nourishment, support and rest.
As an overachiever and recovering people-pleaser, slowing down hasn’t exactly come naturally. But doing less has made room for more of what matters: time outside, horses, yoga, nourishing food, the people I love—and being present to enjoy it all.
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That’s the spirit behind Cowgirl’s Friend: thoughtful skincare, simple rituals and a little encouragement to take good care of your whole self.
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