Meet your daily dose of gold.
Goldrush doesn’t hang her hat on one miracle ingredient. She puts all three parts of our Triple Diamond system to work.
Vitamin C teams up with 10 colourful fruit, berry and herbal extracts including hibiscus, acerola, camu camu, açaí, blueberry, maqui and our farm-grown lavender to revive the look of dull, weather-weary skin.
Squalane and nine nutrient-rich plant oils replenish softness, suppleness and comfort. Hyaluronic acid, aloe and glycerin draw in moisture and help keep it there.
Silk peptides bring it all together with a smooth, silky finish that melts in quickly without feeling heavy or greasy.
The result? Skin that feels plump, supple and deeply cared for with a fresh, healthy-looking glow.
The Soft. The Silk. The Shine.
Born in Northern B.C. and made for every season of skin.
The cowgirl difference.
3 things set our skincare apart.
Plant Plus
Nutrient-rich botanicals and modern actives work in harmony to perform beautifully and feel wonderful on your skin.​
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Every ingredient chosen for its function, compatibility and contribution.
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Smooth, lightweight textures melt in quickly without skin feeling greasy.
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Distinctive scents blended lightly and thoughtfully.
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Triple Diamond
Our signature three-part system, adapted to each product’s role to support weather-exposed, changing skin.
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Antioxidant support helps address the visible effects of environmental stressors.
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Lipid replenishment restores softness, suppleness and comfort.
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Lasting hydration draws in moisture and helps keep it there.
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Northern Roots
Born on a farm in Smithers where real weather shapes what we expect from skincare.
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Cold, wind and strong sun mean moisturizer has to earn its keep.
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Tested by northern women with their feedback shaping our formulas.
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Farm-grown lavender, harvested and infused into our collection.
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We're wild about the Back 40.
Your Back 40 is both a chapter of life and a place where you feel the most free, most alive and most yourself.
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And the wild? That’s the weather, the adventures, the joy and the mystery of whatever comes next.
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We’re here to care for your skin along the jouney, bringing botanicals and modern actives together to keep it soft, silky and ready for action (and relaxation).
You've seen a few things & your skin has too.
Sun, wind, shifting hormones and a few hard-earned trail miles may change your skin. But that sure as heck doesn’t mean your best days are behind you. You're just getting started!
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Cowgirl’s Friend grew from founder, Naomi’s own midlife crossroads—and one big question: How do I want to live the years ahead? When a few packets of lavender seeds took root on her Northern B.C. farm, they sparked a new path: creating thoughtful skincare for her changing skin and for women finding their way into what comes next.
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This is about looking healthy, rested and like yourself as you savour where you are now and ride toward the adventures that still call you.
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Bring it on.
Before & After
I've had rosacea my whole life. Nothing at all has changed (diet, lifestyle) except using these products. After six weeks they are clearly helping my skin. I use the northern light cleanser every night, goldrush serum & unbridled eye cream.
Kaylee, Prince Rupert
And then there's the scent.
Sun-warmed saddle leather. Lavender crushed between your fingers. Soil after rain. Evergreens along the trail. Cool air rolling in from the sea.
Scent has a way of transporting you.
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Our aromas begin with that sense of place. Using pure essential oils, we layer familiar herbs, bright citrus, grounding woods, warm resins and subtle spice into distinctive yet light profiles.
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Each blend is a small invitation to pause, breathe deeply and enjoy where you are.
Run like somebody left the gate open.
That's the feeling of freedom and nothing but possibility ahead. Your version might unfold in the garden, at the barn, beside the lake or beneath the city lights. And wherever you are you want:
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Healthy, comfortable, radiant skin not pressure to look younger.
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Hardworking products that fit your life and the seasons.
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Honest guidance and believable results.
A Little Skin Check-in
Learn more about your skin’s strengths, stress points & what it's asking for right now — so you can care for it with confidence.
Works on smartphones only. By taking the scan, you’re also saddling up for our e-newsletter — filled with skin wisdom, stories and cool offerings.
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