Back 40 Skincare for Whatever the Wild Brings.
Meet your daily dose of gold.
Goldrush doesn’t hang her hat on one miracle ingredient.
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At the heart is our signature Triple Diamond—a three-part system connecting antioxidant support, lipid replenishment and lasting hydration.
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Vitamin C joins 10 colourful fruit, berry and herbal extracts—including hibiscus, acerola, camu camu, açaí, blueberry, maqui and our farm-grown lavender—to help revive dull, thirsty skin.
Squalane and nine nutrient-rich plant oils replenish softness, suppleness and comfort, while hyaluronic acid, aloe and glycerin draw in moisture and help keep it there. Silk peptides bring it all together with a smooth, silky finish that melts in quickly without feeling heavy or greasy.
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The result? Skin that feels plump, supple and deeply cared for—with a fresh, healthy-looking glow.
You've seen a few things and your skin has too.
But sun, wind, changing hormones and a few hard-earned trail miles don’t mean your best days are behind you.
Cowgirl’s Friend grew from my own midlife crossroads and one big question: How do I want to live my back forty? Rooted in Northern BC, we create hardworking skincare for changing skin shaped by full lives, outdoor days and seasons that don’t always ease in gently.
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This isn’t about returning to who you were. It’s about feeling healthy, rested and like yourself as you savour where you are now—and ride toward whatever still calls you.
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Bring it on. This is your time to shine.
Plant Plus
Nutrient-rich botanicals and modern actives working in harmony to perform beautifully and feel wonderful on your skin.​
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Every ingredient is chosen for its function, compatibility and contribution.
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Smooth, lightweight textures melt in quickly without skin feeling greasy.
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Distinctive scents are blended lightly and thoughtfully.
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The Triple Diamond
Our signature three-part system, adapted to each product’s role to support weather-exposed, changing skin.
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Antioxidant support helps address the visible effects of environmental stressors.
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Lipid replenishment restores softness, suppleness and comfort.
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Lasting hydration draws in moisture and helps keep it there.
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Beyond the Fence
For untamed lives unfolding on the trail, in the garden, at the barn, by the lake or wherever you feel most at home.
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You want healthy, comfortable, radiant skin—not pressure to look younger.
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You need hardworking products that fit an active life and changing seasons.
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You value honest guidance, believable results and the freedom of choice.
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Scent that takes you somewhere.
Sun-warmed saddle leather. Lavender crushed between your fingers. Soil after rain, evergreens along the trail or cool air rolling in from the sea. Scent has a way of transporting you.
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Our aromas begin there. We blend pure essential oils with a light hand, layering familiar herbs, bright citrus, grounding woods, warm resins and subtle spice into distinctive botanical profiles, always mindful of scent sensitivity.
More than fragrance, each blend is a small invitation to pause, breathe deeply and enjoy the moment.
3 Steps. Your Way.
You have enough to think about. Your skincare routine shouldn’t be one of them.
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Cleanse. Nourish. Hydrate.
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Use all 3, choose what you need or work them into the routine you already love. They’re made to play well together—and with others.
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No hard-and-fast rules. We know how you feel about those. Just good skincare and the freedom to give your skin what it’s asking for.
A Little Skin Check-in
Learn more about your skin’s strengths, stress points & what it's asking for right now — so you can care for it with confidence.
Works on smartphones only. By taking the scan, you’re also saddling up for our e-newsletter — filled with skin wisdom, stories and cool offerings.
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The Soft. The Silk. The Shine.
We believe skin should be ready for the wild—whether yours unfolds beneath city lights or northern stars. That’s why we created Back 40 Skincare, formulated with Plant Plus ingredients using The Triple Diamond system to help skin withstand sun, cold, dryness and change.
Before & After
I've had rosacea my whole life. Nothing at all has changed (diet, lifestyle) except using these products. After six weeks they are clearly helping my skin. I use the northern light cleanser every night, goldrush serum & unbridled eye cream.
Kaylee, Prince Rupert
Hey, I'm Naomi
I’m the founder and formulator behind Cowgirl’s Friend—a horsewoman, gardener, dog mom and believer that caring for yourself shouldn’t be complicated.
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Cowgirl’s Friend grew from my own midlife crossroads. Hormonal shifts, fatigue and changing skin were asking me to pay attention. My skin felt drier, dark spots appeared and what had always worked no longer did.
Rather than fight those changes, I began formulating for what my skin needed now: more nourishment, hydration and protection from life in Northern BC, where cold, sun, wind and dry air leave their mark.
As an overachiever and recovering people-pleaser, slowing down hasn’t come easily. But it has helped me become clearer about how I want to live my Back Forty—with more time outside, horses, nourishing food, people I love and the freedom to enjoy it all.
That’s the spirit behind Cowgirl’s Friend: hardworking skincare for changing skin, simple rituals worth savouring and encouragement to care for yourself through whatever the wild brings.
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